Upgraded Formula, Permanently Iconic. Matrix SoColor Pre-Bonded Permanent Hair Colour, Now with Naturally Derived Oil and Upgraded Pre-Bonded Complex, For Up To 2x Softer Hair*, Up to 2x More Shine After One Use*, and Up To 100% Grey Coverage! Achieve Visibly Healthier Looking Hair With Pre-Bonded Formulas And Pattern Preservation of all hair types including Curls And Coils. Formulated With Upgraded Pre-bonded Complex of Citric Acid and Glycine To Protect Bonds For Stronger Hair. This formula is Pre-Bonded & Pre-Blended with no extra bonding additives needed. This Professional Formula is Rich And Creamy for smooth, easy application, that is drip free and easy to pull through. Provides full saturation of all hair types. The vegan formula contains no animal-derived ingredients or by products. *instrumental test

Recommended Mixing Instructions: Blended Natural: Mix 1:1 with 10, 20, 30, 40 Vol (3%, 6%, 9%, or 12%) Matrix Developer; Extra Coverage: Mix 1:1 with 20 Vol (6%) Matrix Developer; Vibrant: Mix 1:1 with 10, 20, 30, 40 Vol (3%, 6%, 9%, or 12%) Matrix Developer; Ultra Blonde: Mix 1:2 with 30 or 40 Vol (9% or 12%) Matrix Developer. The vegan formula contains no animal-derived ingredients or by products. Ask more information about this product

93801 MX7 - INGREDIENTS: AQUA / WATER • CETEARYL ALCOHOL • LAURETH-12 • AMMONIUM HYDROXIDE • GLYCOL DISTEARATE • OLEIC ACID • OLETH-30 • OLEYL ALCOHOL • HYDROGENATED VEGETABLE OIL • ETHANOLAMINE • TOLUENE-2,5-DIAMINE • POLYQUATERNIUM-22 • SODIUM METABISULFITE • HYDROXYBENZOMORPHOLINE • GLYCINE • PARFUM / FRAGRANCE • MICA • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • CI 77891 / TITANIUM DIOXIDE • ERYTHORBIC ACID • m-AMINOPHENOL • TETRASODIUM GLUTAMATE DIACETATE • CITRIC ACID • HYDROXYETHYLCELLULOSE • CETYL HYDROXYETHYLCELLULOSE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • 2,4-DIAMINOPHENOXYETHANOL HCL • 1-NAPHTHOL • 2-AMINO-3-HYDROXYPYRIDINE • THIOGLYCERIN • HYDRATED SILICA • DISODIUM PHOSPHATE • SILICA DIMETHYL SILYLATE • SODIUM PHOSPHATE • POLYSORBATE 60 (F.I.L. Z70046066/1).