New Majirel with Odour Trapping Technology by L'Oréal Professionnel. The New Majirel is perfectly paired with the [OTT] Odour Trapping Technology Oxydant, for up to 2x less ammonia odour*. Provides true-to-tone, long lasting colour across a wide assortment of shades. A permanent hair colour with up to 100% white hair coverage* and reliable results. This iconic Créme de Beaute delivers even rich colour from root to tip with smoother mixing, easier application** and a caring complex for up to 3x softer hair**. *Instrumental Test Vs Previous Majirel ** Instrumental Test

Mixing Ratio • Majirel should be mixed in a 1-1:5 ratio 1(60ml) tube to 90ml [OTT] Odour Trapping Technology Oxydant. [OTT] Odour Trapping Technology Oxydant is the perfect pairing for Majirel and they should always be used together to ensure the full benefits including softness, mixing, reduced smell and to aid ease of application. • The Odour trapping technology enrobes the ammonia allowing it to work within the colour but to not evaporate meaning reduced smell making it a more sensorial experience for hairdresser and client. 35 Minute Development Time • 12.5 volume will give 1-1.5 levels of lift Ideal to refresh previously coloured lengths and ends with no need to add water to the mixture. • 20 volume will give 2 levels of lift and is used for White hair coverage rules. Darkening natural hair. • 30 volume will give 3 levels of lift. White Hair Coverage • To cover between 0-50% of white hair, use your target shade alone 1tube (60ml) with 90ml 20 volume OTT oxydant. • To cover 50-100% white hair, mix ½ (30ml) Target Shade with ½ (30ml) Natural Base Shade and 90ml OTT Oxydant for cool reflects. • For warm reflects, mix ½(30ml) target shade with ½(30ml) golden basic shade, with 90ml 20 volume crème oxydant. Ask for more information about this product

AQUA / WATER / EAU • CETEARYL ALCOHOL • AMMONIUM HYDROXIDE • AMMONIUM BICARBONATE • PROPYLENE GLYCOL • C15-19 ALKANE • STEARETH-20 • PARFUM / FRAGRANCE • TOLUENE-2,5-DIAMINE • SODIUM METABISULFITE • ASCORBIC ACID • RESORCINOL • CETETH-10 • TETRASODIUM GLUTAMATE DIACETATE • STEARETH-2 • STEARIC ACID • PALMITIC ACID • m-AMINOPHENOL • CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA • 2,4-DIAMINOPHENOXYETHANOL HCL • MYRISTIC ACID • THIOGLYCERIN (F.I.L. N70052147/1).