DISCOVER OUR EXCLUSIVE LAUNCH BUNDLES

Première Gold Bundle - Kerastase | L'Oréal Partner Shop
Première Gold Bundle

Kerastase

 
Première Silver Bundle - Kerastase | L'Oréal Partner Shop
Première Silver Bundle

Kerastase

 

INTRODUCING THE RANGE

did you know

DIAGNOSE DAMAGED HAIR AND RECOMMEND PREMIÈRE PROTOCOL

Having an exclusive professional service for salons to treat all types of damaged hair is a real opportunity to develop your business, by helping to solve a frequent request in the salon.​


Start with the diagnosis of your client’s hair to understand all her needs.​​

1 – THE DISCUSSION


Listen carefully to your client to understand all their needs. ​

Ask about their hair story to get all the important information, what they like or not, what treatments they have done etc.​

2 – EVALUATION OF SCALP & HAIR


Pick up only one hair at the top, turn it around your finger and stretch it. ​

Healthy hair is elastic and will take back its original form, while damaged hair will break under stress. ​

To be more precise, do the same gesture on wet hair. Moisten a strand and repeat the process. If the hair is porous and elastic, it means it is damaged. ​

Share everything you see with your clients; they are eager to learn from your expertise!​

3 – ADVICE​


Start by reformulating your diagnosis and give your recommendation for the Première in-salon service. ​

Then, introduce the at-home routine to follow and reinforce results over time. Once again, don’t hesitate to share your knowledge. ​

Explain the benefits, the ingredients, and all the steps in detail.