Discover our powerhouse formulas for all hair types and all hair styles, creating versatile looks for any occasion!

Don't just cover grays, rejuvenate them!

Up to 100% gray coverage on EVERY shade within an ammonia-free vegan formula*.

*no animal derived ingredient

The professional reset for deregulated scalps.

Nourish and enrich your clients hair, with the all soft franchise

Instant strength and care for damaged hair, infused with vegan squalene.

Luxurious in-salon colour experience powered by Oil. A unique patented Oil Delivery system technology for optimal scalp comfort, high impact colour and healthier looking hair. No Ammonia.

44% of Gen Z clients are interested in dramatic colour changes & prefer bright, contrasting colours. Help them to unleash their inner creativity with the Pulp Riot Semi-Permanent collection.

Discover our cellular anti-dandruff range for long lasting efficacy allied with luxurious care #AllianceIsPower